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Testimonials Convert Prospects Into Buyers Marketing Articles | June 28, 2004
Testimonials Convert Prospects Into Buyers Copyright 2004 Bob Leduc http:BobLeduc Big businesses get instant credibility with their well-known company name or brand name. But small companies hav...


Testimonials Convert Prospects Into Buyers
Copyright 2004 Bob Leduc
http:BobLeduc

Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.

Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.

1. Continuously Collect Testimonials

Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal
communications.

Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.

Next, look for some ways you can stimulate customers to give
you testimonials. For example http://www.onlinecheapjordanshoes.com/ , send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.

You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.

2. Try to Get Varied Testimonials

All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.

Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business